Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN30-09-20219781138498136
Packed with examples, this book offers a clear and engaging overview of ethical issues in business. It begins with a discussion of foundational issues, including the objectivity of ethics, the content of ethical theories, and the debate between capitalism and socialism, making it suitable for the… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN15-12-20179781138952188
Port Economics is the study of the economic decisions (and their consequences) of the users and providers of port services. A port works as an "engine" for economic development. This book provides a detailed discussion of port freight service users, such as freight water and land carriers, that have… Meer
€ 274,91
Levertijd ± 11 werkdagen
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Paperback EN04-08-20169781138972988
In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore business—by marketing your firm to employees so they can… Meer
€ 82,58
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Gratis verzonden
Paperback EN21-12-20159781138980457
This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion… Meer
€ 75,29
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Paperback EN15-06-20169781138986510
Trade unions have historically been involved in education and training in the workplace. This activity has gained greater credence and importance in the United Kingdom, New Zealand and Denmark due to the recent emergence of union learning representatives (ULRs) and Educational Ambassadors, who are a… Meer
€ 73,84
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Paperback EN30-07-20159781292076690
Arm yourself with everything you need to quickly become an expert presenter. The Presentation Workout has been specially designed to help you perfect the art of presenting in any situation. Packed full of practical advice and easy-to-follow techniques, our 10-step improvement plan will show you how… Meer
€ 22,48
Levertijd ± 9 werkdagen
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Paperback EN16-07-20099781349300471
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned… Meer
€ 122,99
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Paperback EN28-08-20099781349307845
The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a wider context that is subject to constant… Meer
€ 49,79
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Paperback EN01-01-20139781349350094
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing… Meer
€ 37,59
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Paperback EN19-05-20039781349387670
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?'… Meer
€ 147,39
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Paperback EN01-01-20029781349430901
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities… Meer
€ 61,99
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Paperback EN18-12-20159781349462186
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Meer
€ 122,99
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Paperback EN19-12-20159781349495603
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Meer
€ 61,99
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Paperback EN01-01-20049781349514113
The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed… Meer
€ 61,99
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€ 36,81
Levertijd ± 9 werkdagen
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Paperback EN05-03-20269781394284559
geen beschrijving beschikbaar
€ 78,32
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Gebonden EN17-12-20259781394289004
geen beschrijving beschikbaar
€ 154,28
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Gebonden EN31-12-20029781402073519
Semantic Issues in e-Commerce Systems comprises the proceedings of the Ninth Working Conference on Database Semantics, which was sponsored by the International Federation for Information Processing (IFIP) and held in Hong Kong in April 2001… Meer
€ 120,99
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Gebonden EN31-12-20039781402075964
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint… Meer
€ 276,99
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Gebonden EN16-12-20039781403916617
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research… Meer
€ 122,99
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