Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden Engels20159781137466679 15-5-2015
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.  Meer
€ 43,69
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Paperback Engels20159781137467591 15-2-2015
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.  Meer
€ 55,89
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20179781137506146 25-9-2017
This book explores the use of English within otherwise local-language conversations by two continental European social media communities. The analysis of these communities serves not only as a comparison of online language practices, but also as a close look at how globalization phenomena and…  Meer
€ 135,19
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20169781137508409 29-2-2016
This volume compares one of the largest instances of 'ethnic cleansing' – the German expellees from the East (Vertriebene) – with the most important case of decolonization migration – the French repatriates of Algeria (pieds-noirs).  Meer
€ 98,59
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20179781137523426 27-4-2017
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow…  Meer
€ 86,39
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20169781137526755 2-8-2016
Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom…  Meer
€ 47,35
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20159781137532565 26-10-2015
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20159781137535870 29-10-2015
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Gebonden Engels20169781137537737 29-2-2016
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm…  Meer
€ 135,19
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Gebonden Engels20159781137549396 25-10-2015
David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which…  Meer
€ 122,99
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Gebonden Engels20169781137551870 2-2-2016
The growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers – or potential consumers - browsing products in a retail store, and…  Meer
€ 43,69
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Gebonden Engels20179781137556721 14-8-2017
This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport…  Meer
€ 92,49
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Gebonden Engels20179781137560704 26-10-2017
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy…  Meer
€ 159,59
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Gebonden Engels20169781137561053 21-6-2016
Exploring the new professional scenes in digital and freelance knowledge, this innovative book provides an account of the subjects and cultures that pertain to knowledge work in the aftermath of the creative class frenzy…  Meer
€ 74,19
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Gebonden Engels20169781137575708 24-11-2016
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the…  Meer
€ 68,09
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Gebonden Engels20199781138121270 19-3-2019
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences…  Meer
€ 289,33
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20159781138122680 1-10-2015
Originally published in 1925, Industry and Civilisation explores moral standards and ethics related to economic activities by providing a comprehensive view of psychological data obtained from the business world…  Meer
€ 264,79
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Gebonden Engels20159781138127975 29-9-2015
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts , is the foundation text which provides an introduction to language analysis…  Meer
€ 285,08
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20159781138129726 29-9-2015
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation…  Meer
€ 347,86
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20159781138131156 26-11-2015
eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions…  Meer
€ 347,86
Levertijd ongeveer 16 werkdagen
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