Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback Engels20259781032883489 11-2-2025
This book analyses and presents the application of Robotic Process Automation technology (RPA) in supply chain management. It chronologically describes supply chain issues (definition and features, schema, management aspects, problems) and trends of Industry 4.0 solutions in supply chain management.  Meer
€ 68,25
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20249781032886800 17-10-2024
This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environment.  Meer
€ 62,90
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20259781032911878 12-10-2025
This is 'do or die,' and if you understand that in time and act accordingly by following a robust, comprehensive, data-driven approach to survival, your company stands a good chance of weathering the storm.  Meer
€ 60,61
Levertijd ongeveer 11 werkdagen
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Paperback Engels20249781032922317 14-10-2024
This book addresses the intersection of entrepreneurship, innovation and sustainability (EIS), presenting high-quality research illuminating the relationship between the three fields. The EIS nexus is particularly relevant from a European point of view given the focus of the European Commission on…  Meer
€ 68,25
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Paperback Engels20249781032930510 14-10-2024
Ethical leadership has come to the forefront of management thought in the twenty-first century in the wake of breaches of judgement and integrity that have plagued international markets. This volume assembles an international cadre of management scholars to explore questions surrounding ethical…  Meer
€ 68,25
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Paperback Engels20249781032924373 14-10-2024
So long as there are weaknesses that can be exploited for gain, companies, other organizations and private individuals will be taken advantage of. This theoretically-based but hugely practical book focuses on what is generally seen as financial or economic crime: theft, fraud, manipulation, and…  Meer
€ 63,67
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20259781032942261 17-11-2025
The UK’s High Streets are at a tipping point: 13,500 businesses close each year, mirroring trends in the US and parts of Europe. Nevertheless, some shining exceptions continue to thrive. This book explores these success stories and demonstrates how High Street businesses can prosper…  Meer
€ 247,76
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20269781032891149 22-1-2026
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of…  Meer
€ 57,55
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20259781032898957 30-10-2025
This book provides an authoritative, evidence-based understanding of the implications of climate change for organisations and offers valuable insights into how to craft and embed a sustainable purpose…  Meer
€ 64,11
Levertijd ongeveer 11 werkdagen
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Paperback Engels20269781032908984 16-10-2026
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The volume brings together leading international critical marketing scholars who apply a wide range of theoretical and methodological tools to nurture students’…  Meer
€ 69,85
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20269781032953427 21-1-2026
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication  Meer
€ 263,94
Levertijd ongeveer 16 werkdagen
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Paperback Engels20259781032960241 7-11-2025
Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization.  Meer
€ 74,37
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20269781032960371 31-7-2026
The Art of Purposeful Engagement examines marketing in arts and cultural organisations as a form of cultural practice rather than a purely promotional function. Drawing on contemporary theory, sector experience and real organisational contexts, the book reframes marketing as relational work…  Meer
€ 263,94
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Gebonden Engels20259781032968278 12-2-2025
This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.  Meer
€ 263,94
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Gebonden Engels20269781032982571 18-6-2026
This book offers an interdisciplinary exploration of consumer behaviour in the fashion industry and the factors driving consumer decision-making. Divided into four key themes, international contributors at the forefront of fashion and consumer insight investigate the cultural evolution and…  Meer
€ 263,94
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€ 60,89
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Gebonden Engels20259781032994666 31-10-2025
Now in its fifth edition, the book is packed full of proven techniques and tools to guide projects to their goals and improve project management outcomes. This seminal book in project management looks at the wider issues of people, systems, and organization (PSO) in projects and that organizational…  Meer
€ 263,94
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Paperback Engels20259781032994925 17-11-2025
Ever notice how certain salespeople never seem to worry about where their next meeting will come from? They're not naturally better at networking. They don't have insider connections you lack. They haven't been doing this for decades. They built a system…  Meer
€ 38,29
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20269781041020189 23-2-2026
Now in its 3rd edition, Profession and Purpose is the essential resource for MBA students interested in applying their business skills and expertise in careers that address the climate and sustainability challenges the world is facing.  Meer
€ 54,49
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20269781041026730 29-4-2026
Artificial intelligence (AI) is revolutionizing the financial sector, transforming markets globally through innovation, efficiency, and emerging technologies. This book explores how AI is transforming the world of Islamic finance while addressing the unique ethical challenges Shariah law poses…  Meer
€ 263,94
Levertijd ongeveer 16 werkdagen
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