Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN22-12-20219780367478261
Emerging multinational enterprises (or EMNEs) have made a huge impact on the international business stage by internationalising at a rapid rate. And they have performed remarkably well in both developing and developed countries… Meer
€ 274,91
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN29-12-20209780367481162
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Paperback EN29-04-20229780367564131
This book looks at the industrial policies of Southeast Asian economies in their motor vehicle industries from early import substitution to policy-making under the more liberalised WTO policy regime. The book examines how inward automotive investment, especially from Japan, has been affected by… Meer
€ 69,47
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Paperback EN30-05-20229780367611767
Very little has been written on industrialization and deindustrialization in Asia and Africa. This reference work sheds illuminating light upon the industrial development in Asia and Africa. It also provides an in-depth look into China’s engagement and migrant labour in Africa… Meer
€ 69,47
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Paperback EN30-05-20229780367638054
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian… Meer
€ 70,92
Levertijd ± 11 werkdagen
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Gebonden EN27-08-20219780367646479
The COVID-19 pandemic changed world dynamics, working scenarios, as well as professional and emotional dimensions. The virus has emerged as a significant threat for the continuity of business. Keeping the gravity of the problem in mind, companies must understand the need for change and must now… Meer
€ 251,60
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Gebonden EN02-03-20219780367655709
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets… Meer
€ 251,60
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Paperback EN30-09-20209780367668280
Demonstrating how a university can, in a very practical and pragmatic way, be re-envisioned through a transdisciplinary informed frame, this book shows how through an open and collegiate spirit of inquiry the most pressing and multifaceted issue of contemporary societal (un)sustainability can be… Meer
€ 69,47
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Paperback EN31-05-20239780367680824
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour… Meer
€ 69,47
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Paperback EN01-08-20229780367694197
Citizenship and Sustainability in Organizations: Exploring and Spanning the Boundaries is the introductory book in the series of the same name and draws upon new conceptual thinking from some of the leading contributors to The Journal of Corporate Citizenship on topics of social responsibility… Meer
€ 69,47
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Gebonden EN05-05-20229780367724399
Amidst the exponentially growing interest in "work as a calling," contemporary discussions have taken an individualistic turn away from the earlier prosocial character that once marked this orientation to work… Meer
€ 251,60
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Gebonden EN16-02-20219780367696252
This book discusses private policing conducted by fraud examiners and financial crime specialists when there is suspicion of white-collar crime. The theory of convenience applies to the suspected crime, while the maturity model applies to the conducted investigation… Meer
€ 213,71
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Paperback EN18-12-20209780367739652
Growing interest in corporate social responsibility (CSR) has focused attention on the relationship between businesses and key stakeholders, such as NGOs and local communities. Curiously, however, commentators on CSR rarely discuss the role of trade unions, while commentators on employment relations… Meer
€ 82,58
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Paperback EN07-09-20219780367755850
The Business of Less rewrites the book on business and the environment. For the last thirty years, corporate sustainability was synonymous with the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities… Meer
€ 54,90
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Paperback EN01-04-20219780367777012
Celebrating the 20th anniversary of the Journal of African Business , this book delves into contemporary issues in business and business knowledge development in Africa. This collection of eight chapters—by fourteen distinguished scholars based in Africa, Europe, and North America—covers… Meer
€ 69,47
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Paperback EN12-12-20199780367880385
In Cosmopolitan Business Ethics: Towards a Global Ethos of Management , Jacob Dahl Rendtorff maps the concept of global business ethics, related to sustainability and corporate governance, via an examination of the major theories of business ethics and the philosophy of management… Meer
€ 72,38
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Paperback EN12-12-20199780367880439
Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company’s strategies, such as leadership buy-in and… Meer
€ 69,47
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Paperback EN08-07-20219780367893996
Presenting the essentials of awakened leadership through 50 contemplative branches, this text is a revolutionary yet sensible leadership manual that takes the reader from self-reflection to interaction, touching on internal and external factors that influence business decision-making… Meer
€ 79,67
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Gebonden EN15-12-20049780387228211
Parts are commonly used in making, repairing or maintaining consumer or industry products. Parts could be purchased or manufactured by a business enterprise. Advance models were applied to parts operations for manufacturers of transport refrigeration equipment and high-pressure positive displacement… Meer
€ 120,99
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Gebonden EN29-07-20059780387233826
Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry – A Practical Approach . The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the… Meer
€ 120,99
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