Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN20-11-20209783030243760
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world… Meer
€ 276,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN15-11-20199783030253028
This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of… Meer
€ 43,69
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN04-02-20209783030279387
Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney… Meer
€ 159,59
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN30-06-20219783030755744
This book highlights the latest research on sub-supplier management while also discussing its current state and related managerial challenges. It provides a process framework for managing sub-suppliers and an overview of the various buyer / sub-supplier relationships and their key characteristics… Meer
€ 204,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN01-07-20229783030755775
This book highlights the latest research on sub-supplier management while also discussing its current state and related managerial challenges. It provides a process framework for managing sub-suppliers and an overview of the various buyer / sub-supplier relationships and their key characteristics… Meer
€ 204,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN18-12-20229783030757304
This book examines the challenges and opportunities arising from an assortment of technologies as they relate to Operations Management and Finance. The book contains primers on operations, finance, and their interface… Meer
€ 180,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN17-06-20239783031290190
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society… Meer
€ 216,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN12-03-20239783031261770
End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service businesses, but currently CSM applications are spreading globally… Meer
€ 120,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN22-06-20239783031299650
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives… Meer
€ 55,89
Levertijd ± 9 werkdagen
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Gebonden EN08-06-20239783031300882
This book provides professionals and academics with a holistic and practical approach to virtual and innovative quality management (QM) throughout the business value chain. It describes how to manage the value change from the supply side combining all functions of the value chain and contains best… Meer
€ 120,99
Levertijd ± 9 werkdagen
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Gebonden EN18-05-20239783031309878
Combining two different actor-network theory perspectives and relying on the single case study methodology, this book offers important empirical evidence and managerial implications on the use of blockchain for accounting and control purposes… Meer
€ 156,99
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Gebonden EN03-06-20239783031320316
This book showcases the successful practices of manufacturing companies in Latin America, highlighting the strategies and technologies they have implemented to produce high-quality products and remain competitive in the market… Meer
€ 240,99
Levertijd ± 9 werkdagen
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Paperback EN11-05-20239783031323638
This book presents a novel approach for studying the impact of leadership styles on supply chain resilience using a combination of transactional and transformational leadership. The book consists of two main sections: The first introduces key concepts and provides a framework for understanding the… Meer
€ 60,99
Levertijd ± 9 werkdagen
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Gebonden EN27-06-20239783031325021
This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activity (ads… Meer
€ 180,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN29-06-20239783031329784
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable… Meer
€ 49,79
Levertijd ± 9 werkdagen
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Gebonden EN30-07-20239783031333019
This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing… Meer
€ 144,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN25-06-20239783031334511
Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness… Meer
€ 60,99
Levertijd ± 9 werkdagen
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Paperback EN16-09-20249783031345913
This edited volume brings together some of the best papers from the 2022 Conference on Partial Least Squares Structural Equation Modeling (PLS-SEM), held at the Babeș-Bolyai University, Cluj, Romania… Meer
€ 204,99
Levertijd ± 9 werkdagen
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Gebonden EN23-08-20239783031349768
This edited volume provides an innovative perspective on the future of food systems. The contributors analyse relevant issues for a sustainable and responsible food consumption and cover fundamental steps for a broader approach to the sustainability of meat-based products… Meer
€ 192,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN17-04-20249783031355882
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours… Meer
€ 208,39
Levertijd ± 9 werkdagen
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