Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
17,50

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Robin van der Werf
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden Engels20149781138792418 22-8-2014
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is…  Meer
€ 280,84
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20149781138792531 22-8-2014
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.  Meer
€ 280,84
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20149781138792876 22-8-2014
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated…  Meer
€ 497,26
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20149781138793521 22-8-2014
This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.  Meer
€ 238,54
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20149781138793668 22-8-2014
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business…  Meer
€ 261,33
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20159781138796560 6-1-2015
It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true?…  Meer
€ 260,85
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20149781138797253 17-12-2014
Waste reduction is a complex challenge for the promotion of sustainable consumption. This book presents philosophical reflections, practical examples and potential solutions to the problem of increasing waste…  Meer
€ 260,85
Levertijd ongeveer 16 werkdagen
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Paperback Engels20149781138804722 3-11-2014
Corporate Communication: A Marketing Viewpoint offers an overview of the framework.  Meer
€ 96,17
Levertijd ongeveer 16 werkdagen
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Paperback Engels20149781138805088 23-6-2014
In this book, Davide Gualerzi employs the concept of transformational growth to explore the investment-driven cycle of expansion of the 1990s in the US economy, and of the of role played by the ICT sector…  Meer
€ 26,67
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20149781138820623 22-9-2014
Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business…  Meer
€ 318,28
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20159781138820937 21-9-2015
Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the…  Meer
€ 260,85
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Paperback Engels20159781138820944 23-9-2015
Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the…  Meer
€ 90,13
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Paperback Engels20169781138826915 7-4-2016
The Link between Company Environmental & Financial Performance , first published in 1998, is a detailed investigation into the effects of environmental performance – resource efficiency, regulatory compliance, new product and service opportunities – on corporate financial performance…  Meer
€ 64,44
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Paperback Engels20169781138832398 23-11-2016
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie…  Meer
€ 85,59
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Gebonden Engels20149781138832459 26-11-2014
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics…  Meer
€ 280,84
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Paperback Engels20159781138832770 7-10-2015
Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.  Meer
€ 78,04
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Paperback Engels20249781032708928 6-8-2024
This book sets out how social innovation practices can enable organizations to create a more sustainable and equitable future for our planet. It is a practical guide to innovation opportunities for business leaders, managers, and employees in the social impact sector, and anyone with aspirations for…  Meer
€ 52,35
Levertijd ongeveer 11 werkdagen
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Paperback Engels20249781032711072 8-11-2024
This book demonstrates how generative artificial intelligence (AI), a form of sophisticated AI technology, is transforming our knowledge of how the human mind functions in relation to business leadership and decision-making…  Meer
€ 93,15
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Paperback Engels20249781032715346 18-9-2024
This new edition provides a more current and timely view of change with the expansion of the section on the mindset of a WaveMaker and more current examples throughout the post-Covid world.  Meer
€ 44,92
Levertijd ongeveer 11 werkdagen
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Paperback Engels20249781032748313 27-12-2024
Holistically addressing the documented needs of practicing artists, this book applies contemporary business management principles to the unique circumstances of people who make their living through creative expression.  Meer
€ 55,38
Levertijd ongeveer 11 werkdagen
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