Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN08-06-20129781441961044
A sustainable enterprise is one that contributes to sustainable development by simultaneously delivering economic, social and environmental benefits or what has been termed "the triple bottom line." While pursuing profit, socially responsible companies should be sensitive to the environment and… Meer
€ 192,99
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Paperback EN17-10-20129781461371045
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous… Meer
€ 336,99
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Paperback EN25-02-20129781461424666
Inventory management is concerned with matching supply with demand and a central problem in Operations Management. The problem is to find the amount to be produced or purchased in order to maximize the total expected profit or minimize the total expected cost… Meer
€ 144,99
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Gebonden EN27-11-20129781461451242
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible… Meer
€ 120,99
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Gebonden EN03-09-20159781472447692
Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation’s strategic aims and goals centre on the delivery of excellent service. Loyal customers not only keep buying from a company but also recommend the business to others… Meer
€ 75,83
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Gebonden EN02-06-20179781472456403
Global diversity and inclusion management practice is in a state of arrested development. Leaders and practitioners are caught in grooves which are no longer effective, if they ever were. In Dismantling Diversity Management , Dr. Jude Smith Rachele takes a big leap in propounding that businesses… Meer
€ 248,55
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Gebonden EN24-06-20159781498707107
Risk management in supply chain logistics has moved from being a nice-to-have to a necessity due to the number of variables that can cripple a business. Managing Supply Chain Risk: Integrating with Risk Management details the critical factors involved in managing supply chain risk… Meer
€ 150,68
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Paperback EN15-12-20159781771883481
This book presents techniques that reflect the vast and varied experience of the authors. They have produced an array of highly effective guest satisfaction techniques from which even the most veteran hoteliers can learn and benefit… Meer
€ 120,45
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Gebonden EN26-02-20199781771887144
This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are… Meer
€ 167,97
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Gebonden EN16-09-20149783319057347
This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent… Meer
€ 120,99
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Paperback EN23-08-20159783319032900
This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods… Meer
€ 216,99
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Gebonden EN14-11-20149783319102191
Decision making at the enterprise level often encompass not only production operations and product R&D, but other strategic functions such as financial planning and marketing. With the aim of maximizing growth and a firm’s value, companies often focus on co-ordinating these functional components as… Meer
€ 168,99
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Gebonden EN06-02-20159783319131467
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding… Meer
€ 180,99
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Gebonden EN18-08-20159783319171234
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment… Meer
€ 60,99
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Gebonden EN22-08-20159783319176529
​This book discusses the economics of the music industry in the context of the changing landscape brought about by innovation, technological change, and rapid digitization. The ability of digital technology to reduce the transaction costs of music copyright licensing has all but destroyed the… Meer
€ 120,99
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Gebonden EN14-10-20159783319203270
This volume presents selected contributions by top researchers in the field of operations research, originating from the XVI Congress of APDIO. It provides interesting findings and applications of operations research methods and techniques in a wide variety of problems… Meer
€ 120,99
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Paperback EN22-10-20169783319366913
This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management… Meer
€ 120,99
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Paperback EN29-10-20169783319366944
This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international… Meer
€ 120,99
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Paperback EN15-10-20169783319369563
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability . The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world… Meer
€ 120,99
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Paperback EN17-09-20169783319383101
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times… Meer
€ 60,99
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