Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN30-06-20209780367582982
Onshore unconventional gas operations, in most jurisdictions, operate on the legal principle that all activities during exploration and extraction are ‘temporary’ in nature. The concept that the onshore unconventional gas industry has a temporary effect on the land on which it operates creates a… Meer
€ 69,47
Levertijd ± 11 werkdagen
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Paperback EN30-06-20209780367605520
Over the last three decades the world economy has grown strongly on the back of 'globalization' supported by the policies of free-trade, open markets and privatisation. Support has also grown for the concept of 'sustainability', meeting the needs of the present without compromising the ability of… Meer
€ 63,64
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Paperback EN30-06-20209780367605872
Forest management auditing is expanding from its traditional focus on forest management, stewardship and Chain of Custody certification to more innovative topics such as ecosystem services, forest carbon credits, Non-Wood Forest Products, wood energy and Fair Trade certification… Meer
€ 57,81
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Paperback EN30-06-20209780367606008
Women and Sustainability in Business: A Global Perspective , brings together original research from a dozen countries, concerning the issues and challenges facing women in sustainable business. This is a recurrent topic among researchers, regulators, companies and rating agencies… Meer
€ 56,35
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Paperback EN30-06-20209780367606039
Smart Green Cities: is a comprehensive overview of what global cities are doing to become sustainable. Woodrow W. Clark II and Grant Cooke have produced a book that is both practical and visionary. They have examined the infrastructure needs - sustainable development, communications, energy, water… Meer
€ 56,35
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Gebonden EN04-06-20219780367608965
Human resource management (HRM) is the predominant apparatus for people management across the world. Since its inception, HRM has nevertheless been subjected to critical scrutiny. This work has produced a corpus of literature now referred to as ‘Critical HRM’… Meer
€ 251,60
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Paperback EN29-01-20249780367637590
The Handbook introduces, contextualises, critiques, and discusses a range of perspectives associated with the concept of the circular economy. These perspectives span an array of subjects including economics, environmental policymaking, sociology, environmental science, environmental and industrial… Meer
€ 73,84
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Paperback EN30-05-20229780367638054
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian… Meer
€ 70,92
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Paperback EN25-09-20239780367645069
Does guanxi still matter in 21st century Chinese business and management? Is it really still a culturally distinct form of social interaction, impenetrable by outsiders? Or does it simply resemble the countless other elite networks embedded in business and political spheres across the globe?… Meer
€ 69,47
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Gebonden EN22-03-20219780367650964
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the… Meer
€ 251,60
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Paperback EN30-09-20209780367656164
An inherently interdisciplinary subject, tax avoidance has attracted growing interest of scholars in many fields. No longer limited to law and accounting, research increasingly has been conducted from other perspectives, such as anthropology, business ethics, corporate social responsibility, and… Meer
€ 92,78
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Paperback EN30-09-20209780367669553
Knowledge management has been widely applied to various industries as a good strategy to help improve firms’ performance. As globalisation accelerates and international trade increases more and more, maritime transport operations have become one of the vitalest industries to receive large attention… Meer
€ 69,47
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Paperback EN30-09-20209780367670139
Action Research for Professional Selling by Peter McDonnell and Jean McNiff is for people working, or hoping to work in sales, who wish to improve their capacity for selling, and who may be involved in providing or participating in a structured sales training programme… Meer
€ 56,35
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Gebonden EN27-09-20219780367694999
Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry… Meer
€ 251,60
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Paperback EN19-06-20239780367710613
Macro-level dynamics and modelling are well represented in the mainstream political risk literature. However, not many writings on the subject get their hands dirty in terms of revealing the hard, nuanced and practical work behind knowing what the issues might be for a specific foreign operation in… Meer
€ 85,49
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Gebonden EN31-03-20219780367719241
This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made. A must-read book for those in the industry, related associations and the various levels of government as they consider how to pro-actively deal… Meer
€ 251,60
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Paperback EN31-05-20239780367723958
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from… Meer
€ 33,04
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Gebonden EN08-08-20229780367726249
Understanding the complexity of sustainability is crucial for the leadership of business organizations, national governments, and non-governmental organizations. This second edition of the bestselling book The Three Levels of Sustainability uses the same interdependent three-level and… Meer
€ 251,60
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Paperback EN18-12-20209780367729912
This handbook provides a wide-ranging, coherent, and systematic analysis of maritime management, policy, and strategy development. It undertakes a comprehensive examination of the fields of management and policy-making in shipping by bringing together chapters on key topics of seminal scientific and… Meer
€ 75,29
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Paperback EN18-12-20209780367730369
How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of… Meer
€ 69,47
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