Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN28-06-20189781138595156
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers… Meer
€ 75,29
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN14-06-20199781138608153
Sustainable Procurement is an emerging concept in supply chain and operations management. Manufacturing industries have made improvements in moving from cost-based to quality-based, and customer-focused supply chain management strategies… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Paperback EN30-06-20209781138612921
First published in 1998, this volume explored the recent growth in university-based commercial start-up companies as a means of applying research in industry and as an alternative method of funding. Blair and Hitchens melded the practical experiences of universities with more theoretical… Meer
€ 56,35
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Paperback EN18-09-20189781138620650
The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe. The book examines the strategies, progress and expectations of each league despite the cultural, economic and political barriers that exist… Meer
€ 69,47
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Gebonden EN03-05-20179781138636293
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of… Meer
€ 126,39
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Paperback EN21-12-20159781138645356
The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well – they offered practical marketing devices that captured, captivated and… Meer
€ 91,32
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Gebonden EN25-07-20169781138656277
Tapping experts in an industry experiencing major disruptions, The Movie Business Book is the authoritative, comprehensive sourcebook, covering online micro-budget movies to theatrical tentpoles. This book pulls back the veil of secrecy on producing, marketing, and distributing films, including… Meer
€ 251,60
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Gebonden EN28-10-20169781138656901
The human rights of communities in many resource-rich, weak governance States are adversely affected, not only by the acts of States and their agents, but also by powerful non-State actors. Contemporary phenomena such as globalisation, privatisation and the proliferation of internal armed conflict… Meer
€ 251,60
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Gebonden EN17-08-20169781138671836
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus… Meer
€ 306,98
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Gebonden EN14-03-20189781138678828
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and… Meer
€ 251,60
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Gebonden EN03-03-20179781138685185
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction… Meer
€ 281,65
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Paperback EN13-06-20189781138685345
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business… Meer
€ 65,10
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Paperback EN17-06-20169781138692800
This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field… Meer
€ 91,32
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Paperback EN11-01-20179781138702127
Within corporate governance the accountability of the board of directors is identified as a major issue by governments, international bodies, professional associations and academic literature. Boards are given significant power in companies, and as a consequence it is argued that they should be… Meer
€ 85,49
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Paperback EN11-11-20199781138706125
This title was first published in 2001. This volume deals with the problems caused to businesses by "scam merchants" who seek to extract money in return for goods or services of little or no value. The scams described include entries in directories sold in a misleading way, office consumables… Meer
€ 56,35
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Paperback EN31-12-20189781138707696
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. Meer
€ 69,30
Dit product is niet leverbaar
Gebonden EN26-10-20209781138720916
There has, in recent times, been an increasing interest in history, broadly defined, among management scholars. But what specifically a historical approach or perspective can contribute to research on organizational fields, organizations, strategy etc. and how exactly such historical research should… Meer
€ 257,76
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Gebonden EN22-08-20149781138788398
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product… Meer
€ 251,60
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Gebonden EN26-08-20249781394261963
geen beschrijving beschikbaar
€ 35,40
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN05-02-20269781394319428
geen beschrijving beschikbaar
€ 35,38
Levertijd ± 9 werkdagen
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