Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN10-03-20239781032370798
Distilling decades of leadership expertise into an effective framework, this is a practical guidebook for nonprofits around the globe, with practical recommendations for the urgently needed steps to make this a better world… Meer
€ 213,71
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN20-03-20139781137306951
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN14-11-20139781137307286
International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN20-01-20159781137347176
Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN01-11-20139781137348913
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit… Meer
€ 55,89
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN07-07-20159781137359162
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN19-08-20149781137404244
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN07-11-20149781137404275
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN01-10-20159781137462923
Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters. Meer
€ 35,15
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN08-07-20159781137501134
Optimizing Supply Chain Performance takes industrial case studies from SMEs in China to examine the importance of information sharing and coordinated management as essential mechanisms to improve supply chain performance. Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN01-12-20169781137589736
For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN22-09-20149781138023710
The Link between Company Environmental & Financial Performance , first published in 1998, is a detailed investigation into the effects of environmental performance – resource efficiency, regulatory compliance, new product and service opportunities – on corporate financial performance… Meer
€ 123,38
Levertijd ± 11 werkdagen
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Paperback EN20-03-20179781138033313
Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients’ expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different… Meer
€ 62,18
Levertijd ± 8 werkdagen
Gratis verzonden
Paperback EN27-02-20179781138256125
Supply chain performance will be a key indicator of overall corporate success into the next century. This book, edited by logistics and supply chain expert John Gattorna, and with international contributions, presents unpublished material on next generation thinking about the management of the… Meer
€ 91,32
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN18-09-20189781138322585
This book is not about selling products -- it is about selling yourself, your ideas, and your services. This book explains an innovative dialogue sales process, and the relationship sales principles that underpin it… Meer
€ 76,75
Levertijd ± 8 werkdagen
Gratis verzonden
Paperback EN18-09-20189781138379428
Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international… Meer
€ 41,78
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN03-06-20209781138393837
One of the world’s most prolific creative industries, the Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. For many readers, it might come as a surprise that the Indian movie industry is not just Bollywood and… Meer
€ 274,91
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN07-07-20179781138407862
It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-07-20179781138412378
It's not just the technology, the people, or the customers. It's all three, and more: call centers are not just places where calls arrive. They are a strategic business asset, the core of your business's customer relationship strategy… Meer
€ 306,98
Levertijd ± 8 werkdagen
Gratis verzonden
Gebonden EN27-07-20179781138412446
In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the… Meer
€ 274,91
Levertijd ± 8 werkdagen
Gratis verzonden

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