Joseph Jaffe
Flip the Funnel
How to Use Existing Customers to Gain New Ones
Gebonden Engels 2010 1e druk 9780470487853Verwachte levertijd ongeveer 8 werkdagen
Samenvatting
Joseph Jaffe leert u hoe u uw bestaande klanten transformeert tot uw verkopers. Hij ontwikkelde het 'flipped funnel'-model. Daarnaast legt Jaffe uit hoe u digitale en sociale media-instrumenten het beste invoert en combineert. Zo kunt u uw trouwe arsenaal versterken, 'influencer marketing' inzetten en strategieën voor mond-tot-mondreclame uitvoeren.
Specificaties
ISBN13:9780470487853
Trefwoorden:verkopen, marketing, klantenbinding, mond tot mond reclame, social media
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:286
Uitgever:John Wiley & Sons
Druk:1
Hoofdrubriek:Reclame en verkoop
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
1 The theory behind Flipping the Funnel
2 What the recession taught us (AKA Returning to basics)
3 Charity begins at home
4 Time to spurn the concept of churn
5 Technology and Relationships - a Love/Hate Relationship
6 Time to flip the funnel
7 Politics, Shoes and Insurance 3 examples of Flipping the Funnel
8 The key is customer experience
9 How employees help flip the funnel
10 Customer Service as a Strategic Driver
11 The new channels of customer service - blogging, real time texting (twitter) etc - Crowdsourcing customer service - a community-driven approach
12 Transforming mouths into megaphones
13 To incent or not to incent is that the question?
14 The New Customer Activation model Content, Conversation, Commendation
15 The Economic Benefits of Customer Experience
16 Making it all happencultural sell-through and organizational sign-off
17 Flip the Funnel for your personal life
18 I had a great experience, how about you?
2 What the recession taught us (AKA Returning to basics)
3 Charity begins at home
4 Time to spurn the concept of churn
5 Technology and Relationships - a Love/Hate Relationship
6 Time to flip the funnel
7 Politics, Shoes and Insurance 3 examples of Flipping the Funnel
8 The key is customer experience
9 How employees help flip the funnel
10 Customer Service as a Strategic Driver
11 The new channels of customer service - blogging, real time texting (twitter) etc - Crowdsourcing customer service - a community-driven approach
12 Transforming mouths into megaphones
13 To incent or not to incent is that the question?
14 The New Customer Activation model Content, Conversation, Commendation
15 The Economic Benefits of Customer Experience
16 Making it all happencultural sell-through and organizational sign-off
17 Flip the Funnel for your personal life
18 I had a great experience, how about you?
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
