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The Culture Map

Breaking Through the Invisible Boundaries of Global Business

Gebonden Engels 2014 9781610392501
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Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.

When you have Americans who precede anything negative with three nice comments French, Dutch, Israelis, and Germans who get straight to the point ( your presentation was simply awful") Latin Americans and Asians who are steeped in hierarchy Scandinavians who think the best boss is just one of the crowd,the result can be, well, sometimes interesting, even funny, but often disastrous.

Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.

In 'The Culture Map', Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.


Aantal pagina's:280
Hoofdrubriek:Algemeen management

Expertrecensies (2)

The Culture Map
Henny Portman | 23 november 2018
The Culture Map
Elly Stroo Cloeck | 11 juli 2018


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Over Erin Meyer

Erin Meyer is a professor at INSEAD, one of the world’s leading international business schools. Her work focuses on how the world’s most successful global leaders navigate the complexities of cultural differences in a multicultural environment. Living and working in Africa, Europe, and the United States prompted Meyer’s study of the communication patterns and business systems of different parts of the world. Her framework allows international executives to pinpoint their leadership preferences, and compare their methods to the management styles of other cultures. Her work has appeared in Harvard Business Review, Singapore Business Times, and Forbes.com. In 2013 Erin was selected by the Thinkers50 Radar list as one of the world’s up-and-coming business thinkers. She is the recipient of the 2015 Thinkers50 RADAR Award. Follow her on Twitter: @ErinMeyerINSEAD

Andere boeken door Erin Meyer


Introduction: Navigation Cultural Differences and the Wisdom of Mrs. Chen

1. Listening to the air
2. The many faces of polite
3. Why versus How
4. How much respect do you want?
5. Big D or little d
6. The Head or the Heart
7. The needle, not the knife
8. Howe late is late?

Epilogue: Putting the Culture Map to Work


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        The Culture Map