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The secret of BIG

8 steps to conquer the world with any product

E-book Epub met watermerkbeveiliging Engels 2022 9789461265401
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Samenvatting

Many businesses utilize only 50% or less of their growth potential. While ambitious businessleaders strongly believe in their product, they often struggle to come up with the right plan to accelerate growth. In this book, former McDonald's top executive and serial entrepreneur René H. Savelberg reveals his framework for organising and accelerating business growth.

Find out how the companies we know and love, grow their business by thinking and doing things differently. And how you can do the same. Based on his 30 years of experience with growth companies, Savelberg developed a unique and easy-to-follow 8-step 'business acceleration framework' with which any company can grow. No matter how small you start or how big you already are.

'Believe in yourself, grow and conquer the world!'
At the age of 34, René H. Savelberg became the youngest CEO in the McDonald's global system. As CEO of McDonald's Holland, Serial Entrepreneur and International Keynote Speaker, he worked with high-performance companies around the world. He discovered that many of these companies invest in the same three key drivers to grow their business; standardisation, partnerships and people-focus.

His book explains how you can also use these building blocks to accelerate and maximise your growth and business potential.

'Sparkling with great examples' - Jury Dutch Management Book of the Year
'Fascinating and inspiring read' - Credit Agricole Suisse Asia
'Very practical, easy to implement' - Accor Hotel Group

Specificaties

ISBN13:9789461265401
Taal:Engels
Bindwijze:e-book
Beveiliging:watermerk
Bestandsformaat:epub
Aantal pagina's:156
Druk:1
Verschijningsdatum:22-11-2022
Hoofdrubriek:Marketing
ISSN:

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Over René Savelberg

Op 34-jarige leeftijd werd René Savelberg de jongste CEO in het wereldwijde McDonald's-systeem. Als algemeen directeur van McDonald's Nederland, serieondernemer en internationaal keynote speaker, werkte hij met high-performance bedrijven over de hele wereld. Hij ontdekte dat veel van deze bedrijven investeren in dezelfde drie bouwstenen waarmee ze hun business laten groeien; standaardisatie, partnerships en mensgerichtheid. Zijn boek legt uit hoe ook jij deze bouwstenen kunt gebruiken om de groei van jouw organisatie te versnellen en te maximaliseren.

Andere boeken door René Savelberg

Inhoudsopgave

FOREWORD
KICKSTART GROWTH
INTRODUCTION
WHAT IS BUSINESS ACCELERATION?

Dream scenario
Magical attraction
Aren't you always talking about McDonald's?
Three building blocks
Standardisation
Partnerships
People Focus
Why? Because it works!
There is no Magic Formula
It's now or never

STEP 1 STANDARDISATION
LONG LIVE THE ASSEMBLY LINE
Standardisation for beginners
Standardisation for advanced users
The five advantages of standardisation

STEP 2 PARTNERSHIPS
DON'T-DO-IT-ALL-ALONE
When working together works
Conquering the world with your friends (ánd your competitors)

PART 3 CORE VALUES
THE VALUE OF 'WOW!'
Core values attract customers
Core values attract employees
Individually liable and collectively responsible
What are your core values?
Find the differences
Communicating from the heart

STEP 4 THE TRUNK
EVERYTHING REVOLVES AROUND PEOPLE
The trunk of the Christmas tree
Do-it-yourself management
"If our own people don't even buy our products..."
Nagging colleagues and meddling bosses

STEP 5 THE SUPPORT ORGANISATION
EMPLOYED BY THE GARBAGE COLLECTOR
The support organisation
Boss on the floor
The director as a Christmas ball
Bart the Builder

STEP 6 THE INTERNAL CUSTOMER
FAN-TAS-TIC CUSTOMER SERVICE
The price of giraffe bread
Supporters for your salespeople
Fan-tas-tic customer service

STEP 7 FEEDBACK LOOPS
INFORMATION IN YOUR VEINS
Scammed
Tell me the story
Inspiring feedback loops
Organising feedback

STEP 8 THE EXTERNAL CUSTOMER
WHERE'S YOUR 'LIKE' BUTTON?
The customer wants it all!
From customer to fan
Don't sit on the chair
A lucrative taboo
Director of Satisfied Customers
The customer is not part of your job, the customer is your job

AND NOW, LET'S GET TO WORK!
ABOUT RENÉ H. SAVELBERG
LITERATURE
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