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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Meer
Is there a 'Western way of war' which pursues battles of annihilation and single-minded military victory? Is warfare on a path to ever greater destructive force? Meer
Research in strategy has shifted significantly towards strategy as something organizations have, rather than strategy as something that managers do. Meer
Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies Meer
Think of how the Empire State Building went from a sketch to the jewel of New York’s skyline in twenty-one months, or how Apple’s iPod went from a project with a single employee to a product launch in eleven months. Meer
Frank Bettger, one of the highest paid salesmen in America, reveals the selling secrets that raised him from initial failure to unparalleled success and fame. Meer
The construction logistics manager plays an increasingly central role in the construction process. In fact, their decisions can crucially affect the success or failure of a project. Meer
Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit. Meer
Attract and hold the attention of people with the highly sought-after skills your business needs and discover how to future-proof your recruitment career with the knowledge that technology cannot replace you. Meer
Applying Quality–Assurance Methods A Report on the National Demonstration Project on Quality Improvement in Health Care This book is recommAnded for managers wanting to enhance service quality and productivity… Meer
'Overcoming Organizational Defenses,' Chris Argyris has extensively researched and written about how well–meaning, smart people create vicious cycles of defensive behavior to protect themselves from embarrassment and threat. Meer
BPMN 2.0 is the industry standard diagramming language for business process models. The meaning of the shapes and symbols is defined by a specification, independent of the tool employed. But creating models that communicate the process logic clearly and completely demands more than a dictionary of… Meer
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