Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden Engels20179781138091269 9-10-2017
The right to do business in Russia is granted by the Constitution of the Russian Federation, which states that everyone shall have the right to freely use his or her abilities and property for entrepreneurial or any other economic activity not prohibited by the law…  Meer
€ 260,85
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20189781138094550 9-7-2018
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media…  Meer
€ 260,85
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Paperback Engels20179781138094628 24-5-2017
Every banking crisis, whatever its particular circumstances, has two features in common with every previous one. Each has been preceded by a period of excessive monetary ease, and by ill thought out regulatory changes…  Meer
€ 79,55
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Paperback Engels20179781138110694 21-5-2017
With an inclusive and broad-based understanding of corruption from the perspective of international studies as an interdisciplinary space in the social sciences, the authors of The Internationalisation of Corruption have produced a book that is accessible to anyone approaching the study of…  Meer
€ 78,04
Levertijd ongeveer 16 werkdagen
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Paperback Engels20179781138118621 30-5-2017
Collective bargaining between employers and trade unions has profoundly changed working conditions in companies around the globe. But why do we start work at the age of 10, 16, 18 or 24? Why do we work 6, 8, 10 or more hours a day?…  Meer
€ 78,04
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20189781138118836 17-4-2018
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in…  Meer
€ 393,82
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20159781138134720 21-12-2015
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry…  Meer
€ 342,69
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20169781138144880 31-7-2016
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur…  Meer
€ 342,69
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20179781138433731 26-7-2017
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target…  Meer
€ 318,28
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20239781138440494 13-9-2023
The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an…  Meer
€ 260,85
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20179781138440968 6-7-2017
Butterworth-Heinemann‘s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing…  Meer
€ 318,28
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20179781138441019 10-9-2017
�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing…  Meer
€ 318,28
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20179781138441033 19-11-2017
�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing…  Meer
€ 318,28
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20189781138441255 27-6-2018
Although office and administrative activities are usually 60 percent of the production costs in most manufacturing organizations, these areas often get excluded during lean initiatives. To achieve lean, office activities must fully support shop floor manufacturing operations to eliminate waste…  Meer
€ 318,28
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Gebonden Engels20179781138457058 26-7-2017
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers needs, the drug will fail to reach its intended market…  Meer
€ 318,28
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Gebonden Engels20179781138466814 10-9-2017
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as…  Meer
€ 356,05
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Paperback Engels20199781138480858 27-11-2019
Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area…  Meer
€ 49,33
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Gebonden Engels20219781138484405 5-5-2021
Most animal ethics intros are literature overviews, but this is a practical introduction. Empirically informed, it combines philosophy with animal sci, conservation biology, economics, ethology, law. Covers classic topics and rarer (e.g. pest control). An accessible model to doing animal ethics.  Meer
€ 235,18
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Paperback Engels20239781138489097 24-9-2023
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics…  Meer
€ 78,04
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Gebonden Engels20199781138489332 11-9-2019
Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP)…  Meer
€ 260,85
Levertijd ongeveer 16 werkdagen
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