Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 141 van 13.024 resultaten
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Rubriek: Reclame en verkoop

Paperback EN15-08-20229780228010562
geen beschrijving beschikbaar
€ 56,54
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN29-09-20069780230006607
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN31-07-20129780230391246
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN03-05-20079780230521674
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products… Meer
€ 86,39
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN07-12-20079780230537149
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN01-10-20089780230537378
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN20-11-20089780230573437
Advances in IT have transformed the way organizations interact with each other. To enable organizations to respond to this change, new management paradigms have evolved. This text looks at the value of knowledge management in supply chain management and how supply chain partners can use IT to… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN13-10-20099780230611740
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN29-01-20109780230614604
This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function. Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN26-02-20099780199211562
Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships. Meer
€ 124,83
Levertijd ± 11 werkdagen
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Gebonden EN21-05-20089780230554030
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN07-11-20079780230600195
A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN10-07-20089780199228010
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders… Meer
€ 35,95
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN14-12-20109780230613881
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. Meer
€ 43,69
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN16-06-20009780312224158
From the early forms of loans to farmers up to present day credit cards, consumer credit has always been part of human life; however, ever since the Bible, controversy has reigned as to its legitimacy. It is the history of this controversy that is presented here… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Paperback EN11-09-20149780321985200
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information… Meer
€ 43,98
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN05-03-19979780333660638
Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour… Meer
€ 70,53
Levertijd ± 9 werkdagen
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Gebonden EN26-02-19979780333677339
Much has been written about the speed and complexity of the transition throughout Central and Eastern Europe and former parts of the Soviet Union. The focus has invariably been on the macro scale and often from the perspective of a single discipline… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN09-06-19989780333713969
Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations. By presenting its case using a variety of analytical tools ranging from formal game theoretical systems to inductive models based on… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN21-10-19999780333748817
This book explores and analyzes the effects of the globalization strategies of multinational enterprises (MNEs) on national and local development and highlights the implications of these effects for policy makers… Meer
€ 122,99
Levertijd ± 9 werkdagen
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