Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback Engels20049780131400979 9-9-2004
As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify…  Meer
€ 271,58
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels19979780195074383 20-2-1997
Provides a comprehensive range of studies in successful product development in different industries.  Meer
€ 320,23
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels19949780195085532 28-7-1994
Jamieson exposes the methods and meaning of today's attack campaigns, exploring the subtle and devious techniques of recent political ads. and suggesting ways in which the impact of deception can be minimised…  Meer
€ 28,25
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Gebonden Engels19949780195085969 8-12-1994
This book is a major examination of the way Victorian advertisements reflected and shaped social values and ideals. Stylishly written and featuring about 75 illustrations as pictorial evidence, Consuming Angels demonstrates how advertisements picked up hedonistic patterns in Victorian culture…  Meer
€ 230,56
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Gebonden Engels20029780195158694 17-10-2002
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable…  Meer
€ 38,29
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20129780132724142 19-4-2012
Bridging the gap between current merchandising math textbooks and retail buying textbooks, The Fundamentals of Retail Buying with Merchandising Math incorporates both buying philosophies and merchandising math…  Meer
€ 107,74
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Gebonden Engels20129780195397840 23-8-2012
The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital…  Meer
€ 255,66
Levertijd ongeveer 11 werkdagen
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Paperback Engels20199780195596717 16-6-2019
Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong…  Meer
€ 143,02
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Gebonden Engels19929780198256946 13-2-1992
The John Lewis Partnership has always placed its trust in an explicit set of business principles, emphasizing employee share-ownership, employee motivation, and profit-sharing. This study examines the success of these principles and the lessons to be learned from them for successful retailing…  Meer
€ 58,37
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20159780199657261 22-1-2015
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents just such an approach by decoding the cultural myths, social networks and deep experiences consumers…  Meer
€ 173,17
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20129780199655830 10-5-2012
Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a…  Meer
€ 85,65
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20139780199752164 3-10-2013
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.  Meer
€ 223,38
Levertijd ongeveer 11 werkdagen
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Paperback Engels20129780199566501 16-2-2012
The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and…  Meer
€ 89,95
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20149780199643080 17-7-2014
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization.  Meer
€ 183,93
Levertijd ongeveer 11 werkdagen
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Gebonden Engels19989780198774587 19-11-1998
The Contracting Organization offers a clear and accessible guide to the theory and practice of contracting. Well supported by numerous case studies and examples, it is ideal for academics, students and practitioners wanting to understand `make or buy' decisions…  Meer
€ 291,53
Levertijd ongeveer 11 werkdagen
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Paperback Engels20019780198782537 31-5-2001
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the…  Meer
€ 122,94
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Paperback Engels20029780273646792 25-4-2002
Law for Purchasing and Supply divides this complex area of the law into five logical parts: chapters introduce a topic area, explain the relevant law and give examples of how the law is applied in practice…  Meer
€ 102,94
Levertijd ongeveer 9 werkdagen
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Paperback Engels20079780273712787 3-4-2007
Do you know what holds you back more than anything else? Ian Cooper believes the answer is simple: we are all held back by our failure to ask for what we want. He believes that by asking the right questions of others and ourselves we can all achieve personal and professional success…  Meer
€ 17,74
Levertijd ongeveer 9 werkdagen
Gebonden Engels20009780312228415 13-4-2000
This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour…  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20039780312294052 19-5-2003
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?'…  Meer
€ 147,39
Levertijd ongeveer 9 werkdagen
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