Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
17,50

Nieuw in Reclame en verkoop

Geert Delobelle
€ 25,99
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Harro Willemsen
€ 24,95
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Neil Rackham
€ 31,95
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Rolf Tempelman
€ 9,95
€ 32,50
-70%
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Franck Kuppers
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Ria van Tol
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Roy Ishak
€ 21,95
€ 27,50
-21%
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TOP 5 Reclame en verkoop

Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
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1
Sales vanuit je Hart
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22,99
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2
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Patrick de Pelsmacker
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Steven Van Belleghem
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Verwacht op 22-10-2026
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden Engels20089780470260692 5-12-2008
"Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company.  Meer
€ 33,17
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20149780415535229 8-12-2014
Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.  Meer
€ 185,93
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20129780415889117 24-8-2012
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies.  Meer
€ 205,05
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20099780415778992 20-11-2009
‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’.  Meer
€ 136,13
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels19899780471503798 23-8-1989
This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long-term business relationships.  Meer
€ 35,97
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Paperback Engels20079780415439695 26-3-2007
Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years.  Meer
€ 63,66
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20109780415614511 2-12-2010
There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value to profitable customers.  Meer
€ 52,00
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20109780415776936 5-3-2010
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.  Meer
€ 248,78
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20109780415777049 19-4-2010
Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions.  Meer
€ 207,27
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20109780415873574 6-10-2010
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics.  Meer
€ 190,48
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20119780415673044 24-3-2011
Corporate Social Responsibility (CSR) is an important issue in contemporary business, management and politics, especially since the launch of the United Nations Global Compact in 2000 as an initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies, and to report on them.  Meer
€ 62,15
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20099780415489638 1-6-2009
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people.  Meer
€ 29,44
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20129780415541671 15-5-2012
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued.  Meer
€ 15,21
Levertijd ongeveer 11 werkdagen
Paperback Engels20089780415448932 20-11-2008
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies.  Meer
€ 76,78
Levertijd ongeveer 11 werkdagen | Gratis verzonden
paperback Engels20089780415433242 28-11-2008
The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise.  Meer
€ 1.592,59
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20209780367735722 18-12-2020
Dynamic economics, technological changes, increasing pressure from competition and customers to improve manufacturing and services are some of the major challenges to enterprises these days.  Meer
€ 65,00
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels19979780415145053 17-4-1997
Consumer Services have been viewed as parasitic activities, dependent on other sectors of the economy for their viability and vitality. Yet local economic policy is now looking towards consumer services to solve severe economic problems.  Meer
€ 78,23
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels19969780415148221 26-12-1996
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.  Meer
€ 76,78
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20019780415208598 15-3-2001
Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years.  Meer
€ 205,05
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20009780415213189 24-8-2000
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.  Meer
€ 84,06
Levertijd ongeveer 11 werkdagen | Gratis verzonden

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