Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN11-09-20189789811077234
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest… Meer
€ 72,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN25-07-20189789811099403
In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of… Meer
€ 156,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN14-09-20189789811313981
This book presents case studies of South Asian companies that have strategic business implications, highlighting the complex interplay of business and social dynamics in South Asia. This region is a wide agglomeration of very different countries that share somewhat common cultures and issues and yet… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN28-07-20209789813279513
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital… Meer
€ 212,27
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN15-10-20199789813295025
This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. The new theory of homo psychologicus probes into a long-forgotten common sense: humans are rationally irrational… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Paperback EN10-03-20229789813341852
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020… Meer
€ 287,80
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN02-09-20269789819594887
This book brings together papers from the Social Science International Research Conference (SSIRC) 2025, a global forum hosted by North-West University, South Africa, that brings together scholars, practitioners, and emerging researchers to explore the evolving landscape of social sciences in the… Meer
€ 240,99
Levertijd ± 9 werkdagen
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Gebonden EN01-06-20249789819713707
This book presents theoretical insights into key aspects of Chinese brand cross-cultural communication, such as psychological distance, implicit context, brand narrative and influence of bridge crowds… Meer
€ 168,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN08-05-20249789819718900
This book consolidates case study based research in tourism, travel, hospitality, and events under one roof. It aims to consolidate cutting edge case study based research within the wider tourism industry that investigates topical and contemporary industry challenges and practices, which in turn can… Meer
€ 216,99
Levertijd ± 9 werkdagen
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Gebonden EN14-11-20249789819729937
With Operations Research and System Dynamics as research tools, this book discusses the theme of emergency supplies in Major Public Health Emergency (MPHE) scenarios. The subject includes a series of new issues: critical criteria matching supply with demand for emergency supplies in MPHE, emergency… Meer
€ 192,99
Levertijd ± 9 werkdagen
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Paperback EN23-10-20249789819802906
This book provides a readable and concise guide for anyone desiring to grow an existing business "organically." It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers… Meer
€ 81,14
Levertijd ± 16 werkdagen
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Gebonden EN12-05-20239789819910700
This book introduces entrepreneurship as a concept that is popular in the general media but also in academic study. What is evident is due to its positive and negative connotations in society. This book identifies that it is important to debate the topic of entrepreneurship in order to understand… Meer
€ 204,99
Levertijd ± 9 werkdagen
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Paperback EN13-05-20249789819910731
This book introduces entrepreneurship as a concept that is popular in the general media but also in academic study. What is evident is due to its positive and negative connotations in society. This book identifies that it is important to debate the topic of entrepreneurship in order to understand… Meer
€ 204,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN13-09-20229798218058746
Over the pages of this Full Circle Marketing you're going to discover two fundamental marketing strategies. Marketing strategies that work every single time they are used, and in many ways, these two fundamental strategies are like natural laws… Meer
€ 19,56
Levertijd ± 11 werkdagen
Paperback EN07-05-20249798868802690
Take a high-level tour of SAP oDATA integrations with frontend technologies like Angular using the SAP Mobile Services Platform. This book will give you a different perspective on executing SAP transactions on iOS using Angular instead of SAP-provided Fiori-based applications… Meer
€ 54,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN27-04-20259798868812453
There are a lot of books out there on how to be a creative professional. And a lot of schools where you can learn to be a creative professional. But let’s say you find success on your chosen path, and they put you in charge of other creative professionals. Nobody tells you what to do then… Meer
€ 37,41
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN29-10-20259798868818554
In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that’s loyal customers, satisfied employees or informed shareholders… Meer
€ 68,16
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN02-01-20209783030316907
This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local… Meer
€ 110,79
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN21-01-20219783030317355
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers , Products , Value Proposition and Sustainability . Keeping in mind the growing… Meer
€ 168,99
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Paperback EN21-11-20209783030298708
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention… Meer
€ 66,99
Levertijd ± 9 werkdagen
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