Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
Praktisch sales- en accountmanagement 4e editie
Robin van der Werf
€ 67,95
Morgen in huis
Werkboek Salessucces
Geert Delobelle
€ 25,99
Morgen in huis
Advertising and Promotion
George Belch
€ 89,82
Morgen in huis

Aanbiedingen in Reclame en verkoop

Koud, Kouder, Koudst
Rolf Tempelman
€ 9,95
32,50
-70%
Morgen in huis
Dutch Ad Men
Fred Kolsteeg
€ 27,95
34,95
-21%
Morgen in huis
Who is accountable?
Franck Kuppers
€ 34,95
49,75
-30%
Morgen in huis
Click your Brain
Ria van Tol
€ 22,95
44,95
-49%
Morgen in huis

TOP 5 Reclame en verkoop

Deep loyalty
Steven Van Belleghem
Deep loyalty
€ 34,99
Morgen in huis
1
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
2
Sales vanuit je Hart
Richard van Kray
Sales vanuit je Hart
€ 22,99
Morgen in huis
3
Salestech
Hanneke Vogels
Salestech
€ 29,95
Morgen in huis
4
Pricing power
Joris Smits
Pricing power
€ 20,–
Morgen in huis
5

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Tips van de redactie

Inkoop voor Verkopers
Anton Rutgers
€ 24,95
Dinsdag in huis
Sales vol energie
Bram van Roosmalen
€ 21,50
Morgen in huis
Offertes winnen
Peter de Weerd
€ 19,95
± 14 werkdagen

Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
Nog niet verschenen

De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 410 van 11.812 resultaten
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Paperback EN25-02-20219780198827337
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an… Meer
€ 15,61
Levertijd ± 11 werkdagen
Paperback EN05-10-20179780199456161
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies. Meer
€ 59,49
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Gebonden EN16-02-20129780199566495
The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and… Meer
€ 198,44
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Paperback EN24-06-20109780199568925
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood… Meer
€ 15,61
Levertijd ± 11 werkdagen
Gebonden EN16-07-20099780230229280
As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN23-10-20089780230543140
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight… Meer
€ 122,99
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Gebonden EN21-05-20099780230576575
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. Meer
€ 80,29
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Gebonden EN12-07-19989780312214715
This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN11-01-19999780312218331
Exploring many of the most pertinent ethical and economic issues of our time, this book offers both new insights and innovative solutions. Including case studies of international companies and analysis of research, Michael Hopkins addresses global commercial and social problems and examines the… Meer
€ 183,99
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Gebonden EN13-04-20009780312228415
This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour… Meer
€ 122,99
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Gebonden EN22-11-20029780312239107
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery… Meer
€ 61,99
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Gebonden EN18-10-20019780312239138
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal… Meer
€ 61,99
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Gebonden EN19-05-20039780312294052
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?'… Meer
€ 147,39
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Paperback EN18-06-19949780333608142
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and… Meer
€ 68,09
Levertijd ± 9 werkdagen
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Gebonden EN05-11-20209780367337421
Accounting Ethics Education: Teaching Virtues and Values gathers a diversity of contributions from invited, well-known experts. It promotes a comprehensive reflection around how ethics can and should be taught to accounting students, discussing and highlighting the most updated research on… Meer
€ 258,73
Levertijd ± 11 werkdagen
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Gebonden EN17-11-20209780367343590
Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world… Meer
€ 381,26
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Gebonden EN24-09-19999780333760895
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN27-04-20019780333930984
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Paperback EN22-10-20209780367374822
The second edition of Leadership offers a unique, highly-applied academic treatise on leadership, uniquely blending a chronological analysis of the last 100 years of leadership theory with exclusive CEO interviews… Meer
€ 63,87
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Gebonden EN15-09-20209780367405373
This book provides an authoritative and comprehensive overview of Waqf (endowment), addressing specific issues, models, solutions, structures and practices. As Islamic finance has gained in significance, so too has the institution of Waqf, working towards creating an enterprising and an… Meer
€ 219,77
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