Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden Engels20179781138442948 30-6-2017
Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency…  Meer
€ 322,05
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20179781138442962 6-10-2017
This book is a comprehensive guide to buying and developing multimedia in the most cost-effective manner. Focusing on the human factors in producing multimedia, rather than just the software, Buying and Selling Multimedia Services is aimed at both buyers and sellers of multimedia services and draws…  Meer
€ 224,19
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Gebonden Engels20179781138471009 11-9-2017
The success of any project relies on the punctual, accurate and cost-effective delivery of materials, systems and facilities. Typically, a major project involves several stakeholders working together with controlled resources to deliver a completed project…  Meer
€ 322,05
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20179781138473546 22-12-2017
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever…  Meer
€ 322,05
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Gebonden Engels20189781138500709 17-9-2018
This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social…  Meer
€ 263,94
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Gebonden Engels20179781138501164 8-11-2017
This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer…  Meer
€ 263,94
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Gebonden Engels20219781138505964 28-9-2021
This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data.  Meer
€ 263,94
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Gebonden Engels20199781138671249 7-5-2019
This handbook provides a wide-ranging, coherent, and systematic analysis of maritime management, policy, and strategy development. It undertakes a comprehensive examination of the fields of management and policy-making in shipping by bringing together chapters on key topics of seminal scientific and…  Meer
€ 398,49
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20269781138679269 25-8-2026
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies…  Meer
€ 263,94
Levertijd ongeveer 11 werkdagen
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Paperback Engels20179781138696006 22-8-2017
Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens' behavior, and how to advocate for and support its appropriate application…  Meer
€ 74,37
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20209781138701397 11-9-2020
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques…  Meer
€ 322,05
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Gebonden Engels20179781138702431 17-4-2017
This book deals with the improvement of suppliers in order to increase a company's top and bottom-line. The enhancement of suppliers can be accomplished in a series of steps when conditions warrant intervention…  Meer
€ 224,19
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Gebonden Engels20179781138706101 27-10-2017
This title was first published in 2001. Purchasing scams are not a high profile topic in the boardroom or indeed in the purchasing department - victims don’t like to talk about their experience. They don’t want to admit that they were gullible enough to be fooled by a fake invoice or a plausible…  Meer
€ 129,40
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Paperback Engels20199781138714342 11-11-2019
This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature…  Meer
€ 59,08
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Gebonden Engels20179781138714366 24-11-2017
This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature…  Meer
€ 224,19
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Gebonden Engels20189781138553972 6-6-2018
The 2017 Fifth International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2017) was held on 21-22 October 2017 and on 30 November 2017, in Bali, Indonesia and at the Financial University under the Government of the Russian Federation, Moscow, Russia…  Meer
€ 398,49
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Gebonden Engels20199781138558816 18-3-2019
This book uniquely connects social social justice and Islamic finance and economics on this topic. Based on the writings of a number of eminent scholars, this book argues that an alternative and more equitable theoretical and practical economical order can been developed within the framework of…  Meer
€ 263,94
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Gebonden Engels20189781138559288 1-5-2018
This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context…  Meer
€ 263,94
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Gebonden Engels20189781138559967 27-2-2018
This book fills a much-needed gap in the existing literature on public policy by fusing complexity theories with communication practices (where behaviour is a unit of analysis). The book aligns with the behaviourial foundations of policy making and goes further by exploring the what, why and how.  Meer
€ 263,94
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Gebonden Engels20209781138561403 20-5-2020
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.  Meer
€ 263,94
Levertijd ongeveer 16 werkdagen
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