Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN10-10-19969780849383359
Designing Innovations in Industrial Logistics Modelling describes practical methods for approaching the task of designing industrial logistics systems. It surveys the development of logistics models and their application in manufacturing to designing, planning, and implementing the movement of… Meer
€ 375,23
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Gratis verzonden
Gebonden EN25-03-20249781032216843
Cooperative Enterprises is the first textbook to examine the evolution of the cooperative enterprise model and the contribution that cooperatives can make to the economy and society. It provides an accessible overview of the subject, looking at history, cooperative models, theories, legislation, and… Meer
€ 248,55
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Gebonden EN20-06-20229781032117508
In today’s competitive, globalized marketplace, the provision of services and products is a result of teamwork between several organizations. Relationships between organizations of any size are strategically important… Meer
€ 248,55
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Gebonden EN25-10-20229781032289892
Alcantara, Shinohara, and their contributors evaluate the current state of diversity and inclusion (D&I) within business and higher education in Japan, and the importance of D&I to the growth of Japan’s economy and the enrichment of its society… Meer
€ 211,13
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Paperback EN09-10-20249781032130729
Ethnic-themed restaurants are informal but powerful ambassadors for a country’s culture and contributors to local and national economies. Communicating authenticity and quality are essential characteristics in the development of a competitive and effective marketing strategy for restaurants… Meer
€ 64,32
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Paperback EN13-12-20249781032874463
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy… Meer
€ 47,71
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Gebonden EN13-12-20249781032878713
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy… Meer
€ 248,55
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN09-12-20249781032889320
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. Routines and rituals are part of everyday being… Meer
€ 254,64
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Paperback EN14-10-20249781032924373
So long as there are weaknesses that can be exploited for gain, companies, other organizations and private individuals will be taken advantage of. This theoretically-based but hugely practical book focuses on what is generally seen as financial or economic crime: theft, fraud, manipulation, and… Meer
€ 60,–
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Paperback EN14-10-20249781032926346
Buildings have a long lifetime, and so they are a major target for any structural changes in consumption patterns. Conversely, long lifetimes come with associated strong inertia. This book examines the opportunities to influence energy consumption in housing and buildings, and provides options for… Meer
€ 62,88
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Paperback EN14-10-20249781032928265
The economy is commonly described either as the apolitical realm of calculation or as the fully political one of domination. This book scrutinizes the ways in which the economy is performed, in order to situate where precisely politics is located with regard to economic matters… Meer
€ 64,32
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Paperback EN14-10-20249781032930510
Ethical leadership has come to the forefront of management thought in the twenty-first century in the wake of breaches of judgement and integrity that have plagued international markets. This volume assembles an international cadre of management scholars to explore questions surrounding ethical… Meer
€ 64,32
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Paperback EN02-12-20249781032908854
Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays… Meer
€ 87,35
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Paperback EN16-10-20269781032908984
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The volume brings together leading international critical marketing scholars who apply a wide range of theoretical and methodological tools to nurture students’… Meer
€ 70,07
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Paperback EN14-10-20249781032920269
There is no doubt that the textile industry – the production of clothing, fabrics, thread, fibre and related products – plays a significant part in the global economy. It also frequently operates with disregard to its environmental and social impacts… Meer
€ 62,88
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Paperback EN14-10-20249781032922959
Focuses on providing answers to the question of how food production and consumption systems can stay within the limits of the carrying capacity of our natural environment. This work also considers the challenges of food security and nutrition in the context of sustainability and a growing world… Meer
€ 62,88
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Paperback EN14-10-20249781032923741
In a 24/7 world and a global economy, there is no doubt that relationships impact virtually every economic transaction. In Relationship Economics, Lindon Robison and Bryan Ritchie argue that what needs to be understood is not just whether relationships matter (which, of course, they do), but also… Meer
€ 58,56
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Paperback EN04-02-20259781032964690
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digi tal Marketing Fundamentals is easy-to-read and contains many international examples and cases… Meer
€ 106,06
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Gebonden EN02-09-20259781032974330
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market… Meer
€ 248,55
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Gebonden EN03-04-20259781032994918
This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities. Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing… Meer
€ 248,55
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