Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
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49,75
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Click your Brain
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€ 22,95
44,95
-49%
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TOP 5 Reclame en verkoop

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Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
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De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 675 van 11.816 resultaten
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Gebonden EN27-02-20249783031502071
This book presents a selection of the best papers from the 17th International Conference on Business Excellence, “Rethinking Business: Sustainable Leadership in a VUCA World” (ICBE 2023), held in Bucharest, Romania, in March 2023… Meer
€ 216,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN15-12-20239783031475146
Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN30-07-20249783031601989
This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings together contributions of leading scholars who have expertise in various forms of maladaptive… Meer
€ 244,99
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Gebonden EN11-03-20259783031808586
This book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societal members’ behaviour. The term consumerism is often used in two different contexts which are: (1) the dynamics of consumption that delineate consumers and link them, and (2) the notion… Meer
€ 244,99
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Gebonden EN03-08-20269783031880780
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set… Meer
€ 220,59
Levertijd ± 9 werkdagen
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Paperback EN07-04-20269783032163578
This book constitutes the proceedings of the 19th International Workshop on Computational Advertising, AdKDD 2025, held in Toronto, Canada, on August 4, 2025. The 10 papers were carefully reviewed and selected from 17 submissions… Meer
€ 132,99
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Gebonden EN05-05-20269783032191113
This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing strategy that includes 21 marketing and channel principles that drive success for low brand equity… Meer
€ 120,99
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Gebonden EN03-08-20269783032223357
Ethical consumption encompasses a broad spectrum of issues including fair trade, sustainable sourcing, cruelty-free products, and ethical labour practices. Beyond mere transactions, today’s consumers seek alignment with values, pushing for sustainability, transparency, and social responsibility… Meer
€ 183,99
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Gebonden EN18-08-20269783032223593
This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies… Meer
€ 216,99
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Gebonden EN21-11-20149783319118840
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice… Meer
€ 180,99
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Gebonden EN25-06-20159783319173559
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century . The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective… Meer
€ 180,99
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Gebonden EN09-06-20159783319173825
​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context… Meer
€ 180,99
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Gebonden EN25-06-20159783319186863
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability . The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world… Meer
€ 120,99
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Gebonden EN19-10-20159783319194813
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity… Meer
€ 60,99
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Gebonden EN19-08-20159783319196404
This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods… Meer
€ 204,99
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Gebonden EN14-10-20159783319198682
​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving… Meer
€ 120,99
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Gebonden EN25-11-20139783319013534
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA… Meer
€ 90,99
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Paperback EN09-12-20139783319015941
Data analysis, machine learning and knowledge discovery are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics. They cover general methods and techniques that can be applied to a vast set of applications such as web and text mining, marketing… Meer
€ 120,99
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Gebonden EN20-02-20149783319039756
Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution… Meer
€ 78,99
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Gebonden EN09-06-20159783319169729
​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing… Meer
€ 180,99
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