Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN30-09-20229781032230757
This book provides a unique orientation to the present, past, and future of the field of business communication by collecting reflective essays from some of its most influential scholars, teachers, and leaders… Meer
€ 63,64
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN26-08-20249781032443300
Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst… Meer
€ 43,24
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN01-06-20239781032445151
Eli Goldratt is known by millions of readers worldwide as a scientist, educator and business guru. His Theory of Constraints (TOC) is taught at business schools and MBA programs around the globe. Government agencies and businesses, large and small, have adopted his methodologies… Meer
€ 44,70
Levertijd ± 11 werkdagen
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Gebonden EN01-06-20239781032449661
This book does for retailing what Goldratt’s international bestseller The Goal did for manufacturing. A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family’s retail business, to make a few small changes in the way things are… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN31-07-20239781032380674
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Paperback EN29-11-20249781032465739
As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital… Meer
€ 33,04
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN21-01-20239781032476056
As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking… Meer
€ 72,38
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Paperback EN21-01-20239781032476315
The field of business ethics continues to expand intellectually and geographically. During the past five decades, scholars have developed and deepened their inquiries into the ethics of commercial and corporate conduct… Meer
€ 72,38
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN26-12-20229781032410593
As of 2020 South Korea has 14 firms listed on the global Fortune 500, including Samsung, Hyundai, SK, POSCO and LG. The country along with Japan is also one of the only two countries in Asia that are members of the OECD and its Development Assistance Committee (DAC) simultaneously… Meer
€ 218,94
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Paperback EN04-08-20259781032514109
Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that?… Meer
€ 65,10
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Paperback EN18-12-20249781032517551
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. The book argues that nation branding is a political act that is integral to state legitimation… Meer
€ 65,10
Levertijd ± 11 werkdagen
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Paperback EN23-10-20269781032525839
This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets… Meer
€ 62,18
Levertijd ± 11 werkdagen
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Gebonden EN30-10-20239781032583594
This book presents a practical guide to help businesses navigate the complex topics of sustainability in the food industry. The book takes you on a journey along the food value chain, from farm to fork, exploring key opportunities to increase positive impacts and circularity at each step of the… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN29-08-20249781032599861
Non-profit Governance offers 12 perspectives and analytical frameworks to facilitate the development of governance in non-profit organisations (NPOs). In this sector, governance is all the more important because it is often voluntary… Meer
€ 257,76
Levertijd ± 11 werkdagen
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Gebonden EN01-12-20239781032603766
For most of the post-war period, alcohol problems had been viewed primarily as individual problems. During the 1970s and 1980s, research highlighted the importance of larger socio-economic factors in shaping drinking levels, patterns and problems… Meer
€ 195,06
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN04-03-20259781032605609
Courage lies at the heart of leadership. Leaders need courage to make wise decisions, not self-interested ones. They need to be able to set aside their egos, to feel vulnerable, to face challenges, yet remain principled and hold the course… Meer
€ 59,27
Levertijd ± 11 werkdagen
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Gebonden EN01-12-20239781032607566
Originally published in 1977, alcoholism was acknowledged to be a seriously growing problem in many parts of the world. It is a complex disorder with psychiatric, physical, psychological and social aspects, having far reaching harmful effects on the family and society, as well as on physical and… Meer
€ 227,66
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN01-12-20239781032607795
The majority of problem-drinkers are not unemployed derelicts but are employed persons often with senior positions in commerce, the professions and industry. Furthermore, it is well-known that alcohol causes widespread absenteeism, inefficiency and accidents at work… Meer
€ 195,06
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN12-03-20249781032613581
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives… Meer
€ 257,76
Levertijd ± 11 werkdagen
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Gebonden EN01-12-20239781032616360
In the 1970s the vagrant alcoholic was not a new problem, and for the previous two hundred years people had asked: What can be done to help them? Why not lock them up? Why don’t they get jobs? Tim Cook had worked for many years with homeless men and in this book, originally published in 1975, he… Meer
€ 195,06
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