Foreword Katie Couric
Introduction (R)evolution: How Internet Culture Has Created a New Era of Social Consumerism
This Is None of Your Business, So Make It Your Business
1. A Quiet Riot: The Information Divide and the Cultural Revolution
2. Youthquake: Millennials Shake Up the Digital Lifestyle
3. The Medium Is No Longer the Message
4. The Attention Deficit Crises and Information Scarcity
5. The Evolution of the Network Economy and the Human Network
6. The Nextwork: Defining Tomorrow's Information Network
7. Your Audience Is Now an Audience of Audiences with Audiences
8. Convergence: The Intersection of Media and the Human Network
9. Measures of Digital Influence and Social Capital: From Nobody to Somebody
10. The Dawn of Connected Consumerism
11. The Rise of Collective Commerce
12. Creating Magical Experiences
13. Brands Are No Longer Created, They're Co-Created
14. Reinventing the Brand and Sales Cycle for a New Genre of Connected Commerce
15. Aspiring to Reach beyond Conformity to Inspire Customers
16. The Last Mile: The Future of Business Is Defined through Shared Experiences
17. The Culture Code: When Culture and Social Responsibility Become Market Differentiators
18. Adaptive Business Models: Uniting Customers and Employees to Build the Business of Tomorrow, Today
19. Change Is in the Air: The Inevitable March toward Change Management
20. What's Next? The Evolution of Business from Adaptive to Predictive
Notes
Index
