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Managers the Day After Tomorrow

Connect to Many, Engage Individuals

E-book Epub met watermerkbeveiliging Engels 2018 9789401456227
Niet meer leverbaar.
21,99

Samenvatting

- WHAT DRIVES THE NEW CONSUMER?
- WHY IS DATA THE NEW GOLD AND ARTIFICIAL INTELLIGENCE A BLESSING?
- HOW CAN YOU REDESIGN YOUR ORGANIZATION AND SUSTAINABLY ENSURE ITS RELEVANCE?

Technology continues to change the world. In order to keep evolving as a manager, you have to find inspiration in that world. You have to have the courage to read the signals, to fully dedicate yourself to the needs of the customer, to focus on opportunities and to keep experimenting. Above all, you need to connect with as large a public as possible and simultaneously address every customer individually. This is the only way to survive in an increasingly competitive future.

Managers The Day After Tomorrow reveals the vectors that drive this changing world. Combining insights from sociology, evolutionary theory and psychology, it guides you past the hypes to a new style of management. This book is a handhold for managers in a world that is no longer predictable.

Specificaties

ISBN13:9789401456227
Taal:Engels
Bindwijze:e-book
Beveiliging:watermerk
Bestandsformaat:epub
Aantal pagina's:224
Uitgever:LannooCampus
Druk:1
Verschijningsdatum:24-10-2018

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Over Rik Vera

Rik Vera is partner bij consultancybedrijf nexxworks. Hij is een veelgevraagd internationaal keynotespeaker en adviseur op het vlak van extreme klantgerichtheid, disruptie, sales en marketing. (Foto: VINCI Energies)

Andere boeken door Rik Vera

Inhoudsopgave

PROLOGUE
BE ONE OR BE ZERO 7
METAPHOR
FAST FORWARD SLOW ARCHITECTURE 15

1 DISRUPTION IS NORMAL 24
Faster than you think 25
Technology rules 26
Shark’s fin 30
The Chicxulub meteor 33
Genetic drift 36
Learning to see evolution 38
In the beginning, there was blockchain 41
The upside down world 42
Learning to look through the mirror 46
Force of habit and the fallacy of ‘enough time’ 47
Red ocean and blue ocean 51
The car industry 53
The TREE principle 56
In a cloud of laughing gas 58
The adaptive cycle 61
The exponential curve 64
S-curves 66
There is more to it than Moore 67
Exponential is not manageable 69
Close the gap 72
Exit the word ‘disruption’ 76
Live long and prosper 78

2 FROM SOCIETY 1.0 TO 5.0 82
Everyone is a digital citizen 83
The customer places himself centrally 88
The familiar one-to-one 90
One-to-∞ 92
∞-to-one 95
∞-to-∞ 97
The new one-on-one 98
The CIA model 101
c2MxEi 101
What about B2B and the public sector? 103

3 THE HOOKED EMPOWERED CUSTOMER 108
Connected 109
Urban 111
Self-centred 113
Tribal 113
On demand 116
Mindful(l) 116
Ethical 118
Radical 119

4 THINKING YOURSELF INTO THE FUTURE 124
Reverse thinking 125
Future thinking 126
The Martian 127
Strategy for The Day After Tomorrow 129
The 30/3 rule 131
The balance between fluid and frozen 133
The circle model 135
The pirate model 138
MDAT-boek-eng.indd 12 29/08/18 17:01

5 THE NEW BUSINESS MODEL 142
Start with the customer 143
The customer shows the way 148
Begin with a daft idea 149
Start in a red ocean 150
Don’t try to earn money 152
Let people do new things 153
Connect to many, engage individuals 156
Homework 159

BIBLIOGRAPHY 165
ENDNOTES 167

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