Mastering Strategy

Introduction 7

PART 1 Strategy discovered
Chapter 1: Strategy defined
Chapter 2: Strategic decision-making

PART 2 The process of developing a strategy
Chapter 3: The strategy process
Chapter 4: The difference between corporate strategy and competitive strategy

PART 3 Getting a better understanding of the business environment
Chapter 5 Understanding the external environment
5.1 Understanding trends and identifying opportunities for future growth
5.2 Understanding the competition and discovering attractive industries
5.3 Understanding the customer and discovering attractive market segments
Chapter 6 Understanding the internal environment
Chapter 7 SWOT analysis and strategic issues

PART 4 Making choices for the future
Chapter 8 Defining the business and creating a mission statement
Chapter 9 Setting goals and objectives
Chapter 10 Developing a portfolio with options for future growth
Chapter 11 Building up a competitive advantage in selected markets
Chapter 12 Building a sustainable business model

PART 5 Realising choices for the future
Chapter 13 Turning strategic choices into actions
Chapter 14 Creating an organisational culture that encourages action
Chapter 15 Creating an organisational culture that is intrapreneurial

Epilogue
References