Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden Engels20259798892790727 14-10-2025
The longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand. Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach…  Meer
€ 36,87
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20269798892793049 3-3-2026
Put your customers at the center of your business. If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you identify who your customers are, define the right ways to reach them, and ensure they stay…  Meer
€ 26,81
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20219798985303919 2-12-2021
Employees - a company's most valuable and most important resource The employee experience (EX) and customer experience (CX) are interconnected. By listening to employees and reducing points of friction, a company improves both the employee and customer experiences…  Meer
€ 23,55
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Gebonden Engels20259798886453768 30-9-2025
Every hour ofevery day, shoppers visit retail stores intending to buy but leaveempty-handed. Brick-and-mortar retailers aren't being beatenby Amazon or other online competitors, they're beating themselves by notfocusing on the shopper who is already in the store but left without buying…  Meer
€ 36,99
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20269783032175335 31-7-2026
This book features the second volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme "Management, Culture and Arts Synergies for Future Innovative Tourism Development," which took place in Corfu…  Meer
€ 264,99
Levertijd ongeveer 9 werkdagen
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Paperback Engels19969780004990378 31-5-1996
This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and how it can be applied to a variety of real-life organisational and national environments…  Meer
€ 120,94
Levertijd ongeveer 9 werkdagen
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Paperback Engels20239788419220004 3-1-2023
This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can…  Meer
€ 32,75
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20259798868818554 29-10-2025
In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that’s loyal customers, satisfied employees or informed shareholders…  Meer
€ 67,14
Levertijd ongeveer 11 werkdagen
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Paperback Engels20269798881807474 9-7-2026
A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edition handbook features new real-world examples and techniques and a new chapter on the uses of…  Meer
€ 59,79
Levertijd ongeveer 11 werkdagen
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Paperback Engels20259783658458331 17-10-2025
Learn about the principles of marketing – a textbook for students and practitioners This textbook conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develop solutions…  Meer
€ 113,88
Levertijd ongeveer 11 werkdagen
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Paperback Engels20259781797236087 9-10-2025
A collection of iconic designer Louise Fili's illustrious logo designs for every letter in the alphabet, from restaurant Artisanal to fashion designer Zelda. Louise Fili is one of the most iconic graphic designers of our time…  Meer
€ 22,15
Levertijd ongeveer 11 werkdagen
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Paperback Engels20269788199757653 20-3-2026
New Edition. This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources…  Meer
€ 45,32
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20209781647773274 1-2-2020
Do you want to know the secret to succeeding in business? In this book, you will learn about the tips for operating your business, strategies to gain and retain customers, and techniques to generating sales…  Meer
€ 41,91
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20219781647821784 7-12-2021
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around…  Meer
€ 32,56
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Paperback Engels20239781647825966 31-10-2023
Disruptions in the global supply chain bring companies to a standstill. Supply and demand shocks. Labor shortages. International trade wars. As businesses and customers struggle to get the products they need from across the globe, manufacturers must reassess how they operate, from rethinking…  Meer
€ 25,38
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20149781482212020 11-12-2014
The second edition of this popular textbook presents a balanced overview of the principles of supply chain management. Going beyond the usual supply chain text, Principles of Supply Chain Management not only details the individual components of the supply chain, but also illustrates how the pieces…  Meer
€ 322,05
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20169781482226195 8-11-2016
Every company is recognizing the critical importance of protecting its customer base by raising the bar of its customer service prowess. Excellence in Managing Worldwide Customer Relationships identifies the risks companies face when expanding their business model in both domestic and overseas…  Meer
€ 159,98
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20209781482226232 3-8-2020
Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates…  Meer
€ 129,40
Levertijd ongeveer 16 werkdagen
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Gebonden Spaans20189781506526775 4-10-2018
"Lo que más me ha impresionado de "Marketing digital en su clínica estética" es que las estrategias son sumamente prácticas y sencillas de implementar y además no cuestan demasiado. Cada cirujano plástico debería leer este libro"…  Meer
€ 36,21
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20239781912300723 19-1-2023
Perfecting your pricing is fundamental to the success of your business. It affects how your customers perceive you, it can make or break a sale, and it’s the most powerful key to profitable and sustainable growth. But how do you know your pricing is right?…  Meer
€ 29,21
Levertijd ongeveer 11 werkdagen
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